E-commerce giant Amazon is now using artificial intelligence to summarize customer product reviews and highlight product pros and cons, according to reviewers, for shoppers.

Online retail giant Amazon Inc. is introducing a new feature that uses generative artificial intelligence to summarize customers' reviews for products.

Reading product reviews is about to get easier, if you trust the AI. This image provided by shows Amazon shows the new generative AI product review feature. Amazon is rolling out a generative AI ...

Amazon will begin to leverage generative AI to help customers better understand what customers are saying about a product, without having to read dozens of individual reviews.

Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI.

AI-generated product summaries could be useful in guiding customers toward newer reviews, per the CTO of Fortress Brand, an Amazon marketing agency.