The Amazon Freevee branding will be retired in the coming weeks. Users can now access the platform’s free content via Prime Video.

Customers will still be able to access Freevee content, however, in the Prime Video streaming app, whether they have an Amazon Prime account or not. Original programming such as J

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.