Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Amazon is announcing a new line of private label household items today, called Amazon Elements, which will be exclusively sold to Prime members. Initially, the product line will include diapers and ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

The grocery game is getting an upgrade at Amazon. The best part: consumers are going to save. For starters, the company has announced Amazon Saver, a private-label budget brand for grocery shoppers on ...

Amazon quietly launched its own private label diapers on its site last week, this time under the Mama Bear brand. The brand, which already sells other baby items like baby food and diaper pail refills ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

Amazon has shown in a series of moves that it is serious about growing its private label business. There are many benefits to growing an Amazon-exclusive product catalogue, including wider selection ...

Amazon’s investment in its own private label products has been paying off, according to a new report out today. The retailer now competes with vendors via its own products in over a dozen categories, ...