Amazon's Alexa+ rolls out free to Fire TV devices across the U.S., but hands-free microphones and stored voice data raise key ...

Internal Amazon metrics have created a rosy view of the impact from Alexa and Echo on the company’s revenue from other services. This led Amazon to continue investing heavily in its devices business ...

Amazon is replacing its AI assistant Rufus with a souped-up version powered by Alexa. Amazon is rolling out Alexa for Shopping in the U.S., an agentic AI assistant that combines the standalone AI ...

Amazon Alexa was no doubt helpful to many people upon its initial release. However, these days, some users make the argument that virtually no one needs to be using Alexa anymore. Device owners cite a ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers lifestyle tech for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, most ...

Amazon’s souped-up Alexa is ripe for brands. Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s generative AI assistant built into devices and products.

Its own in-house generative AI models reportedly struggled by comparison. Its own in-house generative AI models reportedly struggled by comparison. is a news writer focused on creative industries, ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Amazon is set to release an upgraded artificial intelligence version of ...

Amazon is hosting an Alexa-focused press event in NYC on Wednesday. Considering the company hasn’t held a major device presser in nearly two years — the last one was in September 2023 — we’re ...