Gucci will be the title partner of Alpine F1 come next year, and I can't wait to see its car livery.

Mercedes pull out of talks to buy a minority shareholding in the Alpine team because they felt it was overpriced.

Luxury fashion brand Gucci will take over as title sponsor of the Alpine Formula 1 team beginning in 2027, replacing current ...

This may be the strongest hint yet that the Renault-owned sports car brand is dead serious about launching stateside. Alpine's US debut now expected around 2030 due to tariffs and regulatory hurdles.