On Sunday, nearly 2,500 new University of Alabama sorority members ran out of Saban Field at Bryant Denny Stadium towards ...

From viral TikTok trends to the intense recruitment process, here is how sorority life works at Alabama.

Sorority recruitment has become appointment viewing on TikTok. Now brands want a starring role.

"Janie B" named Nike in her first OOTD, but the shoes, along with the rest of her look, seem to be AI. Meanwhile, Nike staged ...

Add Yahoo as a preferred source to see more of our stories on Google. Bid Day means the University of Alabama's fall semester will soon begin. The University of Alabama's annual sorority recruitment ...

Add Yahoo as a preferred source to see more of our stories on Google. In advance of the highly-anticipated Bid Day on Aug. 17, we've broken down the costs associated with joining a sorority at Alabama ...

Officially, it’s called “recruitment,” but most people know it as “rush.” The former term reflects the speed at which ...

Kylan Darnell, famous on TikTok for her videos detailing the University of Alabama’s sorority recruitment, recently announced she would be taking a step back from the rush process. Kylan, known online ...

It’s 1 a.m. in Tuscaloosa, Ala. and a coven of barely legal coeds are divining the fates of their peers in the basement of a ...

The University of Alabama Phi Mu's newest sorority members, in front, gather at sorority house on Bid Day in 2014. 'Tis the season for Bama Rush! Whether you're looking to join a sorority at the ...

TUSCALOOSA, Ala. — Kylan Darnell became an overnight celebrity in the TikTok niche that documents the glitzy, ritualistic recruitment process for sororities. As a 21-year-old rising senior four years ...