Although the stakes for delivering ads across different devices are rising, marketers still struggle to gauge the effectiveness of cross-device ad targeting platforms, which are largely unregulated.

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

The Pennsylvania State Capitol in Harrisburg. WILKES-BARRE — Attorney General Michelle Henry this week announced a $10.25 million, 50-jurisdiction settlement with several major mobile device service ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...