Marketers have more insight than ever, but still struggle to make timely, effective decisions.

It probably comes as no surprise that government agencies have access to a lot of your data—in part because we hand some of it over to them directly, and in part because they are able to purchase it ...

It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline consumer data, ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Almost Friday! Hopefully, you have fun plans for the weekend. But even if you don't, you can do better ...

While that may sound like a superhero catchphrase, it was actually the de facto motto of martech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year ...

The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears about exploitation, privacy erosion, and mental health impacts.

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Learn about the importance of reliable data systems in digital advertising. Discover how a unified data layer can improve campaign performance and resilience.

An expert in the economics and measurement of advertising, Bradley Shapiro is professor of marketing and the True North Faculty Scholar at Chicago Booth. His research focuses on empirical industrial ...

A national syndicated columnist has taken a closer look at the reverse mortgage product category after reviewing data from the Consumer Financial Protection Bureau (CFPB) about the industry’s ...