On Monday, Andrew Ferguson, chair of the Federal Trade Commission (FTC), announced that his agency had reached a settlement with Omnicom Group and Interpublic Group of Companies (IPG), two of the ...
Stock prices for advertising companies have taken a beating in 2025, with artificial intelligence threatening to change how brands create and manage their marketing campaigns. Yet some market watchers ...
In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to any brand ...
America’s advertising market has transformed so dramatically over the last decade that almost two-thirds of it is now in the hands of just five tech companies. This week, MoffettNathanson released a ...
WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...
Check out the list of largest Advertising Agencies in the Triangle, ranked by the number of local ad professionals. A new version of this list is available. View the ...
The era of treating advertising as just another commodity trade is over, with attention now turned toward optimizing advertising effectiveness. However, achieving such effectiveness requires ...
This List ranks Nashville-area advertising agencies by 2023 advertising revenue. Information was obtained from firm representatives. Information on The List was supplied by individual companies ...
Marketing agencies can earn up to 20% recurring commission by offering marketing security solutions that protect clients from digital risks like ad fraud and fake leads. TOKYO, JP / ACCESS Newswire / ...