How can startups and developers actually monetize their AI products? A startup called Koah, which recently raised $5 million ...

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

In-app advertising is a hot topic this year, due to the surge in activity and new efforts at privacy protection in the last 24 months. Now, a new study of more than 300 mobile publishers indicates ...

Google says recent changes to the Google Maps app will make the app "more attractive for users and more effective for advertisers." ...

Sure, there are already major ad networks and solid traffic sources for promoting mobile apps, but how do you know which advertising and marketing channels are bringing you new users or app installs?

WhatsApp Introduces Ads in Its App They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources.

Apple products are mostly free of advertisements, which helps to justify their higher price – but a recent spate of promotions via the Wallet app has frustrated some fans and left me feeling ...

Apple is secretly buying Google ads for high-value apps to collect potentially millions of dollars in subscription revenue, multiple app publishers have told me. Apple is placing the ads without ...

Some weather apps offer to remove visible ads through in-app purchases, but after we signed up in our testing, none of them changed their behavior in regard to sending data to third parties.