Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

In-app advertising is a hot topic this year, due to the surge in activity and new efforts at privacy protection in the last 24 months. Now, a new study of more than 300 mobile publishers indicates ...

Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources.

Sure, there are already major ad networks and solid traffic sources for promoting mobile apps, but how do you know which advertising and marketing channels are bringing you new users or app installs?

Google says recent changes to the Google Maps app will make the app "more attractive for users and more effective for advertisers." ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps.

Why in-app advertising is a must for marketers By Tom Desaulniers In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, ...

A year and a half after the radical changes brought to consumer behavior from Covid-19, brands of all sizes are still navigating the pandemic-driven tumult in technology usage.

Made for Advertising in connected television apps waste budgets in a trend that continues to rise.

The DHS secretary praises the ads and says thousands of undocumented migrants have used a new app that helps them return home ...