The white text of the [adult swim] logo on a black background. That entire ethos of comedy seeped through the very pores of Adult Swim.

But Adult Swim is taking things further: It will basically allow advertisers to run their own logos on screen, and will not require that its own identifying remarks remain.

They always feature the lowercase Adult Swim text logo in brackets, often hidden somewhere in the image. It’s a pretty barebones, if funny, style. What has made it into TikTok catnip?

The videos see users create clips in the style of Adult Swim's trademark bumps, with users seizing the opportunity to reminisce on their years as viewers.