YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads well beyond 30 seconds.

Following user reports that YouTube has been showing 90-second-long timers for pre-video ads, the platform says it's rolling out a fix.

However, over the past week, YouTube users noticed that their ad experience on TVs was getting a little too lengthy for comfort. The app's unskippable ads are normally capped at 30 seconds. Recently, though, the limit seemed to have been increased to 90 seconds.

YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.

Multiple users have reported 90-second-long ads in YouTube's TV app, but the platform says they're not intentional.

YouTube users have reported getting unskippable ads while watching videos on their TVs, and it’s left them “speechless.”

After users began reporting seeing 90-second unskippable ads on their TVs this week, YouTube says that's not actually happening.

Some users reported the sudden rise of 90-second unskippable ads on YouTube when they were watching the platform on their TVs. The reports sparked widespread debates on social media platforms like X and Reddit.

The post YouTube's Ads Just Got Even Longer & You Can't Skip Them appeared first on Android Headlines.

Google is reportedly testing a new ad format in YouTube (via Android Police) that makes the skip button much harder to access – and in some cases, easy to miss entirely.