TICAL Athletics, the fitness apparel brand that stands for “Training Is Commitment and Lifestyle,” announces a strategic evolution in its approach to performance apparel that bridges the gap between ...
Illustration: Kelsea Petersen / The Athletic; photos: Vince Bucci, Michael Loccsiano, Kevin C. Cox, Elsa / Getty Images No sport embodies hip-hop more than basketball. No music genre embodies ...
TICAL Athletics announced its strategic response to a new market report examining the rise of Hip Hop training apparel within fitness and streetwear culture, positioning the brand to address ...