Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and watchmaking, so it’s no wonder they often collide. On the horological

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history. Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost.

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an automatic movement! ✓

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A couple of weeks after returning to F1 as the official timekeeper, it makes total sense that chronographs top TAG Heuer's agenda at LVMH Watch Week

For LVMH Watch Week 2025, TAG Heuer returns to the world of F1, with five hi-octane chronographs fusing top ergonomics and dynamic materials.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move

LVMH Watch Week has arrived and Prestige Singapore’s watch expert Lynette Koh gets down to pick the most scintillating releases. Headlined by a refreshed range of Formula 1 Chronograph watches and Carrera Chronograph models with purple dials, motorsports continues to drive the latest creations presented at LVMH Watch Week 2025 by Tag Heuer.

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new Formula 1 collection. The initial range comprises five chronograph models, all cased in 44mm of grade-2 titanium and embellished with racy details wherever you look.