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With a New Super Shoe, Hoka Looks Ready to Take on Nike and Adidas
Last year, one of its own employees, Vincent Bouillard, wore a variation of the Hoka Tecton X to win UTMB — commonly referred ...
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Nike’s Answer to the Adidas Samba Could Be a Future MVP of Retro Sneakers
Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...
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What Nike can learn from its rival Adidas
Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...
How Skechers’ Business Model Built the Third-Best Selling Footwear Brand After Adidas and Nike
The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...
Travis Scott's "Light Chocolate"-Flavored Nike Zoom Field Jaxx Leads This Week's Best Footwear Drops
La Flame's latest project with the Swoosh is joined by more from Sandy Liang x Salomon, CLOT x adidas, JJJJound x New Balance ...
Fortnite and Adidas Are Turning In-Game Moments Into Sneakers With Their New Collaboration
In November, Fortnite launched its ‘Fortnite Kicks’ feature which allows players to wear popular Nike and Air Jordan shoes in ...