Meta is suing the Hong Kong-based maker of the app CrushAI, a platform capable of creating sexually explicit deepfakes, claiming that it repeatedly circumvented the social media company’s rules to purchase ads.

Meta has said the company bans "non-consensual intimate imagery" on its platforms. The company previously told CBS News that it has removed ads for nudify technology, deleted pages on its platforms that run the spots and permanently blocked websites associated with the apps.