A Utah resident’s Hot Wheels collection is so vast, it caught Mattel’s attention
(Bethany Baker | The Salt Lake Tribune) Ian Weber, who has collected Hot Wheels his entire life, shows off the rare 1995 ...
Mattel CEO aims to offset Trump’s tariffs by shrinking manufacturing, making more movies
We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
Due to tariffs, Mattel will offset toy production with more movies like Barbie
According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...
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New Hot Wheels Set Has Five Fast Wagons for Your Collection
How are you coping with all the Hot Wheels news from Mattel? The Car Culture series has got more exciting collectibles up ...
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Hot Wheels Elite 64 Porsche Is So Cool I Ordered Two of Them
Mattel is just full of surprises this year! Hot Wheels collectors love Porsche 911s, and this new Elite 64 casting could be ...
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‘Toys as Art’: Gallery kickstarts Mattel’s 80th anniversary
A new exhibition coming to Corey Helford Gallery on March 15 will be “the perfect kickoff” for toy company Mattel Inc.’s 80th ...
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Hot Wheels unveils F1 collection ahead of Australian Grand Prix
Following the announcement of a multi-year partnership, Mattel has revealed that the Hot Wheels F1 Collection is set to ...
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The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.