Genes are universal, and so is controversy. The “Sydney Sweeney Has Great Jeans” American Eagle ad campaign, which played on the homophones “genes” and “jeans,” sparked conversations about Western beauty standards,

The 4-time Grammy winner, 37, name-dropped the “Euphoria” actress in her new song, “I’m Goin’ In Till October.”

An ad slogan has roused many online to accuse the brand of promoting eugenics, while those on the right praise the campaign as a blow to "wokeness."