Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a new, universal EV platform, which Ford says is expected to reduce parts by 20% and assembly time by 15%.

Analysts, on the whole, seem impressed with Ford’s plans to produce cheaper electric vehicles on its “universal EV platform.”

Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals.