ESPN’s long-awaited direct-to-consumer streaming service is coming soon. And it’s adding one of America’s favorite sports shows: NFL RedZone.

The morning after the Walt Disney Co. and the NFL formally announced their blockbuster equity-for-assets swap, Bob Iger told investors the deal may well be the biggest thing to hit ESPN in nearly 40 years.

As part of the deal, the NFL will own a 10% stake in ESPN and continue to own, operate and produce NFL RedZone and retain rights to distribute it digitally.