In 2025, our HuffPost shopping reporters charged forth to uncover, test and dissect a record number of goods. Just as in years past, my favorite category to cover has always been beauty products – and not just any kind of beauty products, but the most effective ones that money can buy.

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know grabbing tickets next week

The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a donation campaign.

A lighthearted look at beauty failures, exploring why trends miss the mark and how to learn from mistakes to build a simpler routine.

In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage an audience is by simply being yourself.

Cosmo editors share the skincare resolutions they’re actually keeping—from hands-off breakouts to consistent LED and smarter product testing.

Shares of e.l.f. Beauty ( ELF +1.06%) slipped 39.4% in 2025, according to data from S&P Global Market Intelligence. The beauty company focused on mass market products at a lower price point made an acquisition this year, but is seeing slowing growth at a premium earnings multiple, which is a recipe for bad stock performance.

Magical Waxing, a Metro Atlanta–based beauty services brand, has announced the expansion of its franchise program as