The Women’s Super League and Women’s Championship have signed a multi-year title sponsorship deal with Barclays, worth more than 30 million pounds ($40.05 million) British media reports said, marking their most lucrative commercial agreement to date.

Barclays will remain the title sponsor of the Women’s Super League and Women’s Championship in a new three-year deal worth about £15m a season.

The three-year renewal is the biggest deal in women’s domestic soccer history and sees bank double its investment.

When Barclays became title sponsor of the Women’s Super League in 2019, it was the biggest investment ever made by a brand into women’s sport in the UK. The WSL has experienced significant growth since, especially in the wake of the Lionesses’ triumph at Euro 2022.

The Women's Super League (WSL) and Women's Championship have agreed to a new deal with Barclays to remain as the title sponsor of the leagues, it was announced on Monday.