Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

At Google's 2025 announcement event, the company made several digs at apple, from "walled gardens" to the "tired" text bubble color debate.

If you're looking to buy a new iPhone right now, you have two main choices: Buy an iPhone 16 right now, or wait a little longer and get Apple's next version, which is expected to make its debut in just a few weeks. What's the better route?

The iPhone 17 launch is expected soon with new models, Apple Watches, and more. Reports say Apple may announce the event in September, with sales starting later that month. A cheaper iPhone 17e could also come next year.

Google is back with four new Pixel phones that have launched weeks before Apple is expected to unveil the iPhone 17.

Apple is planning to launch a new "TechWoven" line of cases for the iPhone 17 series, according to a leaker known as "Majin Bu."

That's a big problem for Apple, because it means fewer iPhone sales and the risk of losing market share to rivals, including Samsung. According to data from Telemetry, the most commonly owned iPhone is the iPhone 13, representing 16.3% of all iPhones in use.