Southwest Airlines will add new network points for the first time in five years in 2026, moving away from a post-pandemic ...

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

Southwest Airlines (NYSE:LUV) showed another gain in Thursday trading after two sell-side firms pulled their bearish views. UBS upgraded Southwest Airlines Co. (NYSE:LUV) from a Sell rating to a ...

Weeks after dropping its long-standing “bags fly free” policy, Southwest Airlines may be gearing up for broader changes.

Southwest Airlines reported mixed Q4 2024 results and exceeding guidance for new aircraft acquisitions and cost reduction targets.

Activist investor Elliott Investment Management blasted Southwest Airlines Co.’s “reckless and chaotic” recovery strategy and said it would continue to seek a board overhaul, escalating ...

Southwest Airlines operates a low-cost, customer-friendly, point-to-point model serving 121 destinations across the continental United States, Puerto Rico, and 10 near-international locations.

When Southwest Airlines announced plans to fly to Hawaii in fall 2017, fans began hoarding Rapid Rewards points with palm ...

Southwest Airlines (LUV) also announced that it will end its policy of open seating next year and sell seats with extra legroom in a major strategy shift.

For decades, the company made money even as other airlines stumbled and went bankrupt. But the carrier has struggled to adapt to changes in air travel.

Low-cost airlines Spirit, Southwest, Frontier, and JetBlue struggling to turn a profit are scrambling for new strategies and products.