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Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The post Max changes mind on HBO rebrand appeared first on ClutchPoints. Max is going back to its roots—again. Warner Bros.

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.