In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

The May 2023 rebrand to Max was widely panned, with critics confused by both the separation from HBO and a glitchy tech rollout. Sponsor Message In late March of this year, the company changed ...

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

With all those great HBO ... Max. Those with an AT&T Unlimited Elite (wireless plan) or AT&T 1000 plan (where available), have Max included with their package at no additional charge. Specific ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

Kate Nalepinski is a Newsweek journalist based in New York City. Kate joined Newsweek in May 2024. She is a graduate of Ithaca College. Warner Bros. Discovery is reviving the HBO Max name after ...