HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...