Demand Gen Report - The Latest B2B Marketing News & Trends
WEBAt the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and ...
Research - Demand Gen Report
WEB2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.
IDG Enhances Service Offering With KickFire Acquisition
WEBSep 14, 2021 · IDG Communications, Inc., a technology media company, acquired KickFire, an IP address intelligence and first-party intent data provider, to strengthen its platform by enhancing the data surrounding customers, prospects and digital audiences. KickFire’s cookie-less and privacy-compliant technology seeks to help B2B marketers de-anonymize website traffic and tap into first-party purchase ...
Meet The Team - Demand Gen Report
WEBMeet The Team. The Demand Gen Report editorial team is dedicated to providing readers with cutting-edge content on B2B marketing trends and demand generation strategies. Along with the DGR newsletter and web site, our team members are active social media advocates and industry thought leaders, actively participating in conversations and sharing ...
About Us - Demand Gen Report
WEBAbout Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Resources - Demand Gen Report
WEBResources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing?
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
Webinars - Demand Gen Report
WEBAug 17, 2023 · A collection of upcoming and on-demand webinars. September 25, 2024 • 2PM ET.
Beyond The Blast: Crafting Precise Demand Gen In The Age Of …
WEBSeptember 25, 2024 • 2PM ET. More than half (56%) of B2B buyers believe there’s an overwhelming amount of available content — meaning practitioners must make the shift from content volume to content value. This transformation requires a deep understanding of buyer intent and the adoption of account-based go-to-market (GTM) strategies, as ...
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
WEBMay 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
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